Talk:Market share

Business High‑importance

	Business portal This article is within the scope of WikiProject Business, a collaborative effort to improve the coverage of business articles on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.BusinessWikipedia:WikiProject BusinessTemplate:WikiProject BusinessWikiProject Business articles
High	This article has been rated as High-importance on the project's importance scale.

Economics Mid‑importance

	Business and economics portal This article is within the scope of WikiProject Economics, a collaborative effort to improve the coverage of Economics on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.EconomicsWikipedia:WikiProject EconomicsTemplate:WikiProject EconomicsEconomics articles
Mid	This article has been rated as Mid-importance on the project's importance scale.

Marketing & Advertising High‑importance

	This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
High	This article has been rated as High-importance on the importance scale.

The content of this article has been derived in whole or part from Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein

(2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292.. Permission has been received from the copyright holder to release this material under both the Creative Commons Attribution-ShareAlike 3.0 Unported license and the GNU Free Documentation License. You may use either or both licenses. Evidence of this has been confirmed and stored by VRT volunteers, under ticket number 2012021110008071. Permission applies only to such content from this book as is already present in the article on April 10, 2012. See item #36 in the OTRS records

This template is used by approved volunteers dealing with the Wikimedia volunteer response team system (VRTS) after receipt of a clear statement of permission at permissions-enwikimedia.org. Do not use this template to claim permission.

market share as objective

In the totality of business is market share really that common a business objective? I would have said that in 95% of commerce market share is unknown and other measures are used. Its ok for the SP100 businesses maybe but not for SMEs. --(talk)BozMo 22:08, 11 May 2004 (UTC)[reply]

You are right that it is very difficult to calculate market share with certainty. However all but the smallest business do it. It usually involves obtaining industry sales figures from trade associations or commercial data suppliers, then dividing your own sales figures by this number. To get an idea how ubiquitous it is look at all the media and advertising ratings calculations. These are all variants of market share calculations. Or talk to any stock analyst: They will know the SOM of all the companies they track. You are correct that there are many other objectives being used. A while back I saw a textbook that listed two and a half pages of them. And we have to keep in mind that companies typically use multiple objectives. This is because there are several types of objectives each applicable in its own area. For example, there are financial objectives, tactical objectives, strategic objectives (of which market share is one of the most important), short term objectives, long-term objectives, corporate level objectives, business level objectives, operational level objectives, etc. mydogategodshat 08:01, 12 May 2004 (UTC)[reply]

External links modified

Hello fellow Wikipedians,

I have just modified one external link on Market share. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:

Added archive https://web.archive.org/web/20101217085359/http://marketing.wharton.upenn.edu/ideas/pdf/armstrong2/compet.pdf to http://marketing.wharton.upenn.edu/ideas/pdf/armstrong2/compet.pdf

When you have finished reviewing my changes, you may follow the instructions on the template below to fix any issues with the URLs.

This message was posted before February 2018. After February 2018, "External links modified" talk page sections are no longer generated or monitored by InternetArchiveBot. No special action is required regarding these talk page notices, other than regular verification using the archive tool instructions below. Editors have permission to delete these "External links modified" talk page sections if they want to de-clutter talk pages, but see the RfC before doing mass systematic removals. This message is updated dynamically through the template {{source check}} (last update: 5 June 2024).

If you have discovered URLs which were erroneously considered dead by the bot, you can report them with this tool.
If you found an error with any archives or the URLs themselves, you can fix them with this tool.

Cheers.—InternetArchiveBot (Report bug) 16:16, 18 January 2018 (UTC)[reply]