Loacker

For the Austrian bobsledder, see Jürgen Loacker.

Loacker S.p.A.

Company type	Società per azioni
Industry	Food
Founded	April 3, 1925 in Bolzano, South Tyrol, Italy
Founder	Alfons Loacker
Headquarters	Auna di Sotto/Unterinn, Italy
Key people	Andreas Loacker Christine Loacker Zuenelli Martin Loacker Ulrich Zuenelli (president)
Products	Wafers Chocolates
Revenue	€435.45 million (2023)
Number of employees	1,153 (January 2024)
Website	www.loacker.com

Loacker S.p.A. (in German Loacker AG) is an Italian confectionery company, based in South Tyrol, Italy and specialized in the production of wafers, chocolate and derivative products.

History

Loacker's Quadratini wafer biscuits

The company was founded in 1925 in the historic city center of Bolzano by the Austrian confectioner Alfons Loacker. Back then, he opened a small store with two assistants in Piazza Domenicani.

In 1974, Loacker moved away from the city, marking the transition from a small regional bakery to an industrial reality. Armin Loacker, Alfons' son, chose the Renon plateau in the heart of the Dolomites to produce his own wafers.

Manufacturing

Loacker nowadays has two plants, one in Auna di Sotto on the Renon and a second one in Heinfels in East Tyrol (Austria). At both production sites wafers and chocolate specialties are produced at more than 1,000 meters above sea level. Today, the third generation leads the company: Armin's sons Andreas and Martin Loacker together with his nephew Ulrich Zuenelli who works as executive chairman.

As of 2021, Loacker has 1,153 employees. In 2021, 1.03 billion single pieces were produced and 35,729 tons of products were sold which amounted to net sales of €435.45 million. Italy, the United States, and Saudi Arabia were the highest-consuming countries, followed by Israel and China.

In 2022, Loacker announced the initiation of a multi-year partnership with Sammontana for the production of a new range of Loacker-branded ice creams.

Products and ingredients

The Napolitaner (Hazelnut) flavored ranges are amongst Loacker's best-known products. The name "Napolitaner" derives from the hazelnuts which represent the main ingredient of the cream in the wafers and used to be sourced from plantations near Naples.

Nowadays, Loacker has initiated four sustainability pathways for both production and sourcing of raw materials, aiming to increase verticalization of its own supply chain.

In addition to the vanilla Bourbon pods from Madagascar and the cocoa beans cultivated in Ecuador and the Ivory Coast, Loacker uses milk powder from Dolomites Milk in Vandoies for its dairy creams. Dolomites Milk is a joint venture between Loacker and the South Tyrolean dairy cooperative BRIMI which comprises 1,100 local farmers. This 10,000 m² facility is the first plant which is specialized in whey and milk powder in Italy.

Loacker covers part of its hazelnut supply needs through products coming from two company-owned farms located in Tuscany and orchards of 90 more farms which are part of a cultivation project with based on supply chain contracts in Veneto, Umbria, Tuscany and Marche.

Furthermore, Loacker distributes products branded by Lorenz, Pema, Twinings, Ovomaltine and Darbo in Italy.

Loacker Café

Besides the production and sale of its own products to both small and large distributors, the group also comprises five Loacker Cafés, all of which are located in Tyrol.

These Cafés represent a mix between a store, where the entire Loacker product assortment is sold, and a confectionery, where people can enjoy freshly baked goods and high-quality coffee. The Cafés are located at historically and strategically important sites to the company, including Bolzano's Piazza Walther in its historic city center, the Twenty shopping mall, the Outlet Center Brennero, Piazza Fiera in Trento and Heinfels, right next to Loacker's production site in Eastern Tyrol.

External links

• Company website
• Loacker U.S. website
• Media related to Loacker at Wikimedia Commons